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Big Business Blunders

  • 204 Want to read
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  • 59 Currently reading

Published by Irwin Professional Publishing .
Written in English


  • Marketing - General,
  • Business / Economics / Finance

Book details:

The Physical Object
Number of Pages200
ID Numbers
Open LibraryOL9446808M
ISBN 100870942905
ISBN 109780870942907

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Additional Physical Format: Online version: Ricks, David A. Big business blunders. Homewood, Ill.: Dow Jones-Irwin, (OCoLC) Document Type. The Biggest Business Blunders in History. Jason Nazar Big Networks Who Fumbled Monday Night Football. When the publishing world shifted and book sales began struggling, everyone knew there Author: Docstoc. Here are six marketing mistakes from big companies and how you can avoid these types of blunders in your own business. 1. Hershey’s Logo Looks Like Crap—Literally! The mistake: In , Hershey’s changed their logo, and buzz immediately spread across the Internet, but not in a good way. Where their logo once featured a 3-D Hershey’s. “Hi, I’m Donna Kozik, founder of My Big Business Card and your own personal fairy “bookmother”. If you’re ready to make this the year you finally publish that book, I’m here to help. With all the tricks up my sleeves, it’s not quite magic, but it’ll sure feel like it!”.

  Big Business Blunders: Mistakes in Multinational Marketing. Ricks, David A. Homewood, IL: Dow Jones-Irwin, pp. $Author: Yorgo Pasadeos.   Book Summary: Who Blunders and How? by Robin Banerjee. Many big companies—famous brands, once loved and revered—often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish.   His analyses of famous baseball blunders are as brief as they are cogent, and despite the book's length this is the sort of junk reading that can be completed in under a day. The BIG Ibsen it ain't, but this is another well-researched baseball book from Rob Neyer/5. Big government and big business aren’t the only two alternatives.” ― Michael Monroe, Afterlife tags: afterlife, big-business, big-government, dystopian-fiction .

: Big Business Blunders: Mistakes in Multinational Marketing (Irwin series in marketing) () by Ricks, David A. and a great selection of similar New, Used and Collectible Books available now at great prices/5(4). This re-creation of Blunders in International Business is significantly updated and revised, full of fascinating anecdotes, along with dozens of newest worldwide business blunders. David Ricks has uncovered many informative and entertaining blunders which will make this book exhausting to put down. Click to read more about Big business blunders: mistakes in multinational marketing by David A. Ricks. LibraryThing is a cataloging and social networking site for bookloversAuthor: David A. Ricks. Discover 3,+ top nonfiction titles. Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.